The only partner who knows both sides of the chair
We're not generalists. We've spent fifteen years inside dental practices, on the floor and behind the front desk, before we ever ran an ad for one.
No upfront fees
No setup. No deposit. No contracts.
Pay only when results show
We work first. You pay when it moves.
Cancel anytime
One month notice. No questions asked.
Why most dental marketing fails
Most practices aren't failing at marketing because they aren't trying. They're failing because marketing alone was never enough. Here is what is actually in the way.
of marketing spend leaks between the click and the chair, lost in operations, follow-up, and untracked attribution.
Campaign · Content
The creative hasn't changed in months. Social posts go up to keep the calendar full, but they don't sound like the doctor, and they don't bring the right patients in. Nothing is being tested. Nothing feels current.
Operations · Conversion
A patient enquires. The front desk is busy. The call-back happens a day late. The insurance question stalls things for a week. By the time anyone follows up, the patient has already booked somewhere else, and no one ever knows why.
Visibility · Reputation
The practice is excellent. Online, it barely shows up. Reviews come in when they come in. The reports talk about clicks and impressions, but nobody can point to the patients those numbers actually produced.
Growth · Scale
There's a plan to grow, a second location, a new service line, a bigger team. But the practice still runs on one or two people holding it together in their heads. Nothing is documented. Nothing is repeatable. Growth feels heavier than it should.
Every problem we just named. One system that solves it.
See How The System Fixes ThisWhy practices choose us
Built by people who run practices
Not outsiders learning on you
One vertical. No agency drift.
Specialised by design
Google & Meta certified
Active campaign manager
Signed BAA included
On every engagement
Five practice types · Five distinct problems
Find the profile that sounds like you. The lead in our conversation, the metric we'd look at first, and the part of the system we'd build around, all of it changes based on where you actually are.
US-wide · Active profiles
Solo Practice · Burned Before
You hired someone before. You spent the money. You got reports full of clicks and not much else. Now anyone pitching you has to prove it first, with a real practice, in a real market, that looks something like yours.
If this sounds like you, we open with proof, not a pitch.
Solo Practice · Burned Before
You hired someone before. You spent the money. You got reports full of clicks and not much else. Now anyone pitching you has to prove it first, with a real practice, in a real market, that looks something like yours.
If this sounds like you, we open with proof, not a pitch.
Recognise yourself in one of these? That's where the conversation starts.
Eight specialties · Eight playbooks
Endodontists don't acquire patients the way general dentists do. Orthodontists don't run the same funnel as prosthodontists. Most agencies sell one playbook to all of them. We build eight.
Don't see your specialty? We still build for you, talk to us first.
Book a tailored auditThe iDENTIFY system
Most agencies cover one. iDENTIFY was built to cover all of them, six pillars working as one engine.
Multiple patient funnels built, tested, and rebuilt every single month.
The patient already searching for your treatment finds you before they find anyone else.
The gap between an interested patient and a booked appointment is where most practices lose 30 to 40% of their marketing investment.
The doctor becomes the brand. Patients choose practices they feel they know.
What happens after the lead arrives determines whether marketing was an investment or just an expense.
Online reputation is now the primary deciding factor for new dental patients. It should not be left to chance.
All six pillars · Built around your gaps
Explore All SolutionsField telemetry · Live aggregate
Aggregated across six partner practices between Q1 and Q4 last year. Pulled straight from Google Ads, Meta, GA4 and call-tracking, not retyped into a deck.
"Every number below is a person who walked into a real chair."
Cost per booked patient
Blended across every named paid-media study we publish.
Added revenue, annualised
Net new collected revenue across active partner clinics.
Named partner practices
Reporting publicly. Zero anonymous case studies.
Organic traffic lift
Specialist implant study, measured over five months.
Organic +136% · 5 months
Reported directly from the client's analytics.
142 booked patients · 90 days
Patient calls, week over week.
Aggregated across 6 named partner practices · Texas · 2024, 26
See How We Got ThereNamed results · No anonymous studies
What clients say
The doctors running the system, talking about what it changed.
The chair is the only metric that matters.
In 90 days, website traffic tripled, phone calls from ads jumped from 6 to 65, and the cost to book a patient dropped from $220 to $47. Same clinic, same doctor, different system.
Practice Owner
Richmond Dental Care · Richmond, TX
Verified · See full studyOur front desk got their day back, the chairs stayed full, and we added $1.2 million in revenue in twelve months, without lifting our overhead.
Practice Owner
Hi Dental · Houston, TX
Verified · See full studyIn the first 90 days, every $51 spent on Google Ads booked a real patient. Before us, this clinic wasn't tracking anything, they built the plumbing, fixed the targeting, and turned ad spend into bookings instead of clicks.
Practice Owner
NextCare Dental · Houston, TX
Verified · See full studyReal practices · Real outcomes · Same playbook
Our promise to you
No upfront payments. We get to work, bring the change your practice needs, and only when you see the numbers move and feel we've earned it, that's when you pay. Cancel any time, no questions asked. We're that confident in the result.
We start the audit, fix the foundations, and get campaigns live before any retainer pressure. You only commit once you can see the change in your practice.
Month to month, always. One month's notice and the engagement ends, you keep every account, asset, and piece of content we built.
No onboarding fees, no setup invoices, no contracts to sign in blood. Confidence in the work is the only thing keeping you here.
The only risk left is doing nothing.
Book the 20-minute audit. We'll show you exactly what's costing you patients, and start fixing it before you decide whether to keep us.
30 to 40% of marketing spend leaks between the click and the chair. OneClickAi closes that gap automatically, every time, every hour.
Answering · New Patient
"Hi, I can book you for Tuesday at 2pm with Dr. Hale. Should I confirm?"
While the lead's intent is still hot.
Trained on your services, your tone, your offers.
Direct integration with your PMS, no copy-paste.
Nights, weekends, holidays. Never misses a call.
Built for your team, not against them
Nights, lunch breaks, the third call ringing during a busy morning, that's where leads quietly disappear. OneClickAi covers the gap, books the appointment, and hands the patient back to a real person at check-in.
Dentrix
Henry Schein One
Open Dental
Open source
Eaglesoft
Patterson
Curve Hero
Cloud-native
Denticon
Planet DDS
Thrive Cloud
Cloud-native
The difference between a lead and a patient.
See OneClickAi In ActionTransparent pricing
No upfront fees. No setup charges. We start the work, bring the change, and you pay only when you see things moving. Ad spend is billed directly by Google and Meta, never marked up by us. Cancel any time, no questions asked.
$1,200/mo
Foundation only. For practices not ready to run paid campaigns yet.
$2,000/mo
Foundation + paid acquisition. Where most practices start.
$3,000/mo
Everything in Grow, plus brand.
$5,000+/mo
Custom. Let's talk.
Questions we hear often
Don't see yours? Bring it to the audit call, we'll answer it directly.
Most agencies optimise for clicks and traffic, because those are easy to put on a slide. We optimise for booked, confirmed, arrived patients, because those are the only numbers that pay your team. The other difference is what happens after the lead. Most agencies stop at the form fill. We stay connected all the way to the chair, which is where money is actually won or lost. And because we work month to month, the day we stop earning our keep, you walk.
Visible movement (your Google profile cleaned up, the first new enquiries) usually shows in two to four weeks. Real, consistent new patient volume from paid campaigns lands in six to ten weeks. We set a specific benchmark with you on day one so you always know exactly where you stand.
Plans start at $1,200 per month. Month to month, no lock-in. The right plan depends on your practice size and what you actually need, and we'll walk you through it on the first call. No surprises after.
Onboarding is one 45-minute call. After that, we ask for a 20-minute call once a month to walk through the numbers. Everything else runs without you.
One month's notice and that's it. No exit fees. No awkward conversation. The month-to-month model keeps us accountable to you every single month.
No. No setup fees, no onboarding charges, no deposits. We start the audit, fix the foundations, and get campaigns moving before any retainer pressure. You start paying once you can see the change in your practice. The day it stops being worth it, you cancel. No questions asked.
Week one, we audit everything: your website, campaigns, reviews, local SEO, the whole patient journey. Week two, we fix the three most critical gaps, clean up your Google Business Profile, and turn on the review system. Week three, your first campaign goes live. Week four, we sit down on a 20-minute call and share three specific numbers.
Yes. Our earliest case studies are from Texas, but we now work with practices across the United States, including active engagements in Ohio, California, Colorado, and Florida. On the discovery call we look at your local market before we recommend anything.
No, and that's deliberate. Your ad spend goes straight from your account to Google and Meta. We manage the campaigns inside your retainer with no extra management fee on top. You see exactly where every dollar goes.
Most dental marketing agencies are marketing companies that decided dental looked like a good vertical. We're the opposite. We spent fifteen years inside dental practices first, then built the marketing around what we already knew. The practical difference shows up in two places: what we measure (booked, treated patients, not clicks) and what we're willing to be on the hook for (the operational layer between the lead and the chair, which most agencies refuse to touch).
Yes, after the audit call. We don't hand out client phone numbers cold. Once we've had the audit conversation and there's a mutual fit, we'll introduce you to two practice owners running active engagements that look like yours.
You do. Always. We build everything inside accounts you own: Google Ads, Meta Business, Google Business Profile, your website, your CRM. If we ever part ways, you keep everything. No held-hostage clauses. No content licensing games.
Yes. Every engagement includes a signed BAA. Every third-party tool in our stack (call tracking, CRM, review automation, voice answering) is BAA-covered. We publish our full compliance approach openly on our HIPAA page.
Both. The Smile Secure side is built by people who spent fifteen years inside dental practice operations: acquisitions, ownership transitions, front-of-house systems. The iOTA side is ten years of paid media and creative execution. Neither side is borrowed from the other. Both are on every account.
Book the audit
Before the call we look at your Google presence, reviews, website, and any existing campaigns. On the call we share exactly what we found, and what it is costing you.
No slide deck. No sales process. Just a 20-minute conversation with the people who will actually run the campaigns.
