About · The team behind the system

We did not study dental marketing. We came from inside the industry.

iDENTIFY is what happens when fifteen years of dental operations and ten years of marketing execution stop working in parallel and start running as one system. Built by operators. Run by the people doing the work.

Founder · On recordVerified

15 yrs · Dental only

Built the systems. Now runs them.

Smile Secure × iOTA

Smile Secure spent fifteen years inside the dental industry. iOTA spent ten years building marketing systems that had to perform. iDENTIFY is what those two capabilities built together.

Not one borrowed from the other — both, on every account. A dental marketing agency with operational fluency in how practices actually work, and a decade-long track record of making marketing produce measurable outcomes.

The people behind the work

Every name on this list works on your account.

No account-management layer. No filtered updates. The people executing the work are the people you talk to.

13 on record · 3 countries

Arun Vashisht

Founding Advisor — Dental Industry

Rahul

Co-Founder & Head of Business Operations

Enayat Arora

Co-Founder & Head of Marketing Operations

Tarun Vashisht

Co-Founder & Chief Strategy Officer

Laura Sosa

Client Success Director

Sarthak Aggarwal

Client Success Manager

Kishan Kumar

Revenue Campaign Architect

Vimlesh

Marketing Operations Coordinator

Kushal

Search Visibility Lead

Shagun

Patient Engagement Strategist

Dheeraj

Visual Brand Architect

Rizwan

Story & Content Producer

Shubhankar

Brand Voice Architect

The bench behind your account

100+ specialists. Three countries. One practice — yours.

Your practice does not get an account manager and a freelancer. It gets a coordinated team of more than one hundred specialists across the United States, Spain, and India — each one an expert in a single discipline.

United States

Strategy · Client success · Compliance

Spain

Creative direction · Brand · Design

India

Engineering · Paid media ops · AI

The specialists on your account

Every discipline, in-house. No handoffs to strangers.

UI / UX Specialists

Patient-first interfaces that convert

Social Media Strategists

Instagram, Facebook, LinkedIn calendars that build authority

Google Ads Specialists

Search, Performance Max, Local Service Ads

Meta Ads Specialists

Facebook & Instagram paid acquisition

YouTube & TikTok Specialists

Short-form and long-form video distribution

Graphic Designers

Brand systems, ad creative, print collateral

SEO Specialists

Local SEO, GBP optimisation, technical audits

Web Developers

Fast, compliant, conversion-built websites

AI Specialists

Automation, lead scoring, content engines

Telecom Integration Specialists

Call tracking, IVR, CRM-to-phone routing

HIPAA Compliance Specialists

Every workflow built to US healthcare standards

Client Success Managers

One point of contact. Direct line to the work

The team is on the page. Now meet them on a call.

Book My Free Audit

Book the audit

Twenty minutes.
Three things costing you patients.

Before the call we look at your Google presence, reviews, website, and any existing campaigns. On the call we share exactly what we found — and what it is costing you.

No slide deck. No sales process. Just a 20-minute conversation with the people who will actually run the campaigns.

No contracts — month to month always
Dental practices only — no generalists
Speak to the founders directly
Results visible within 30 days

Audit Request · FormEncrypted · TLS

We did not study dental marketing. We came from inside the industry.

Every name on this list works on your account.

100+ specialists. Three countries. One practice — yours.

Every discipline, in-house. No handoffs to strangers.

Twenty minutes.Three things costing you patients.

Twenty minutes.
Three things costing you patients.