Insights · Field notes

Field notes from inside the dental industry.

Operational playbooks, campaign breakdowns, and lessons from the practices we've worked with. Written by the operators executing the work — not a content team you'll never meet.

Operations7 min read

Why Your Front Desk Is Killing Your Google Ads ROI

Most agencies optimise for the click. But 30–40% of paid leads die between the call and the chair. Here's what that gap actually looks like inside a real practice — and the four operational fixes that recover most of it.

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Compliance9 min read

HIPAA-Compliant Review Generation: What Most Agencies Get Wrong

Asking patients for reviews seems harmless. Doing it the wrong way creates a HIPAA liability. Here is the workflow we use across every active client — and the three things to never automate.

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Strategy11 min read

What We Learned Acquiring 42 Practices

Before iDENTIFY existed, our founders advised on dozens of dental practice acquisitions. The pattern that emerged about marketing — and what the new owner inherits — changed how we run every account today.

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Channel8 min read

Why Implant Funnels Need to Be Built Differently

Implant patients research for weeks. General patients book in days. Running them through the same funnel is where most cosmetic and implant practices quietly leak revenue.

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Twenty minutes.
Three things costing you patients.

Before the call we look at your Google presence, reviews, website, and any existing campaigns. On the call we share exactly what we found — and what it is costing you.

No slide deck. No sales process. Just a 20-minute conversation with the people who will actually run the campaigns.

No contracts — month to month always
Dental practices only — no generalists
Speak to the founders directly
Results visible within 30 days

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Field notes from inside the dental industry.

Why Your Front Desk Is Killing Your Google Ads ROI

HIPAA-Compliant Review Generation: What Most Agencies Get Wrong

What We Learned Acquiring 42 Practices

Why Implant Funnels Need to Be Built Differently

Twenty minutes.Three things costing you patients.

Twenty minutes.
Three things costing you patients.